Kim Fréchette Returns to BainUltra as Vice President of Sales.

BainUltra is proud to announce the return of Kim Fréchette as Vice President of Sales. With over 30 years of experience in the decorative plumbing industry, including 20 years at BainUltra, Kim re-joins the company to help lead it into an exciting new era of growth and innovation.

“I’m excited to get back to my roots in hydro-massage and to continue spreading the message of wellness through routine bathing and self-care,” said Kim Fréchette. “BainUltra has always been about creating meaningful products that improve people’s lives, and I’m eager to contribute to that mission.”

In her new role, Kim will prioritize strengthening BainUltra’s network of representatives, streamlining communication with clients, and ensuring the company remains at the forefront of the high-end bathroom market. “I look forward to stabilizing the bridges of communication between the factory, the sales teams, and our customers,” Kim explained. “BainUltra has a loyal client base that deserves the best in service and partnership.”

Kim also brings a strong perspective on industry trends and the future of high-end bathing. “While showers have gained popularity for their efficiency, a good soak will always meet deeper needs,” she noted. “The future lies in creating personalized solutions that delight clients and enhance their wellbeing through tailored designs, therapeutic solutions, and innovative products.”

This appointment comes at a pivotal time for BainUltra as the company sharpens its focus on its core mission: becoming the number one choice for helping customers to "recover from the world." This new tagline reflects BainUltra’s dedication to fostering relaxation, rejuvenation, and overall wellness through its innovative bathing solutions, ensuring every customer experiences the transformative benefits of a perfect soak.

“Welcoming Kim back to BainUltra is a defining moment for us,” said Jean-Michel Lebeau, CEO and Owner of BainUltra. “Her unparalleled experience and dedication to wellness make her the perfect fit to lead our Sales team into this exciting new chapter of the company.”