Reframing The Luxury Upsell

Surveys of homeowners who had recently completed a kitchen remodel found more than half wish they had spent more once the dust cleared, and the trade trucks pulled out of the driveway. Meanwhile, many showroom owners and managers are challenged to help their sales consultants “upsell” their premium or luxury products more effectively.

Is there a link between our ability to communicate the value of our luxury options and the client’s desire for a tailored and unique kitchen and/or bath? Are we leaving dollars and margin on the table and clients with a vague feeling of longing for a dream kitchen or bath that wasn’t entirely realized?

In DPHA's June webinar, learn how you can improve your “language” and communication to better connect with your clients.